Detergents and Home Products

The market

The global natural household cleaners market size to be valued at USD 7.8 billion by 2025, is expected to grow at a compound annual growth rate (CAGR) of 11.1% during the forecast period.

Rising awareness regarding health and hygiene, coupled with environmental effects associated with the harmful chemicals present in the cleaning products, is anticipated to be a key factor for the market growth over the forecast period.

Over the past few years, extensive usage of conventional household cleaning products has resulted in increasing the occurrences of various diseases such as asthma and skin irritation. According to a report published by the American Thoracic Society’s American Journal of Respiratory and Critical Care Medicine, in 2018, the chemicals present in the cleaning products are very hazardous to human health.

Increasing concerns over germs, viruses, and bacteria in the living spaces, coupled with rising awareness regarding health and hygiene, led to a rise in demand for natural products with antimicrobial and disinfectant properties.

In addition, governments across the globe are taking initiatives to remove or reduce the content of harmful chemicals from household cleaning products.

Several key Companies including The Procter & Gamble Company and Unilever have entered the market with innovative products at competitive prices. These initiatives are expected to play a key role in driving the home care manufacturers to increase their spending on the launch of new natural household cleaners.

The certification

Unlike what happens for agri-food products, in the non-food sectors the national, European and international regulations lack the technical specifications and a control system capable of protecting consumers regarding the correct use of claims and references to the naturalness of the products.

Bioagricert has developed a specific voluntary Standard for detergents and home products, in compliance with the requirements imposed by EN 17065, which makes up for national and international legislative deficiency.

Bioagricert Standard certifies products which are:

• Respectful of the environment and consumer health.
• Obtained with raw materials and natural active ingredients, preferably from agriculture organic and non-GMO.
• Obtained with products and packaging characterized by a low environmental impact (easily recyclable, compostable, etc.).